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Books are sources of wisdom. Imagine what would have happened if they were not translated. Humanity would have missed the insights due to the communication gap. Translation thus bridged the gap and provided wisdom to everyone.

Throughout the ages, translation played a crucial role in reducing the communication gap. During the renaissance period, translation of the Bible from Latin to the vernacular paved the way for the emergence of humanist philosophy. In the time of the industrial revolution, the translation of scientific literature led to the advancement of science.

Now, enter the twenty-first century, the communication gap still exists. And the utility of translation in bridging the communication gap has increased manifold.

Everyone Needs Translation

In the 21st century, business entities, academic institutions, and many other organizations are increasingly finding the need for translation. Thanks to globalization and technological advancements like the internet, information flow is now universal, and content consumption is on the rise. Specifically, the demand for content in the native language is increasing on the internet.

For all types of content, be it product information, a scientific citation, or a legal dossier, translation has become essential. Among various entities, the need for translation is higher for start-ups and small businesses that are looking to expand globally.

How Are Businesses Using Translation?

Businesses use the translated content to
●    Bridge the communication gap
●    Increase their reach
●    Attract global customers
●    Gain consumers’ trust
●    Engage the customers
●    Build a loyal customer base
●    Beat competition
●    Quick market penetration
●    Improve business visibility through multilingual SEO content
●    Fulfilling legal necessities of a target market

Need For Professional Translation

As the demand for translation is increasing, so is the requirement for quality translation. There are thousands of translators and hundreds of companies offering translation services across the Middle East. For best results, hiring a professional translation company in Dubai is the right choice.

If you are a business, getting Professional Translation Services in Dubai hinges upon the company you choose.

A marker that shows a translation agency to be professional is, it provides certified translation. Only a few agencies across the world get International Standard Organisation’s ISO 17100:2015. It signifies the agency’s professionalism and adherence to ISO’s stringent quality translation norms.

Apart from certification, a professional translation agency expertise and experience of working in diverse niches. It will have a great team of linguists and provides the translation in any language you need.

Another hallmark of a professional translation company is its quick turnaround time and ability to handle large projects. Also, transparency in pricing and payments and willingness to sign Non-Disclosure Agreements are other aspects of a professional company.

Bottom Line

When the globalized world has lifted many barriers for trade and cooperation, the communication gap should not remain a barrier. Translation will bridge this gap and make communication seamless.

Take Action!

Armed with the information, are you determined to hire a professional translation company in Dubai? Your search ends here. International Communication Services-Dubai (ICS-Dubai) provides Professional Translation Services in Dubai. You can know more about the translation services at www.ics-dubai.com.

Web content is the primary mode through which people know about your brand and your products. While English is the predominantly used language for web content, only 2 billion out of 7.6 billion world population understand English (after considering those with English as a second language). Even if you create web content in Arabic, your website will reach only 422 million people. This means you will be missing a vast number of people.

As more and more people can access the internet, people are seeking information in their native language. If you are unable to provide information about your products or business in the language your target audience understands, you will be missing out on business.

Many businesses across the world are thus investing in web content translation to target multiple audiences from multiple regions. Even here in the UAE, as more startups and small businesses are venturing out to distant lands, there is a huge demand for website translation in Dubai.

Not just providing information, translating web content has many benefits.

1. Boosts Traffic To Your Site

Useful content that piques the interest of your target customers will naturally boost your web traffic. When you translate the content into a target language, more native language speakers will visit your site. Better still, if you develop a multi-language website, you will reach a far wider audience across the globe.

2. Benefits of Local Language SEO

Google and other search engines use keywords and metadata to rank a webpage in the search result. By translating web content and metadata, you will increase the page ranking in localized search results and will also have far broader keywords to target. This means there will be more visitors to your site.

3. Creates A Positive Brand Perception

Despite being a non-local company, the concern and care you took to provide information in the local language create a positive brand perception among people in the target market. And professional website translation from a Translation Company in Dubai will help generate brand awareness without giving scope for a mistranslation and bad reputation.  

4. Builds Trust - A Crucial Factor In International Business

When a user faces negative experience while visiting a website, they are more likely to not return to the site. In countries like Germany, France, and Japan, where native language occupies dominant space, generating positive experience is a must. With translated content, you create a positive experience and build customers’ trust in your brand.

5. Increased Conversion

According to a survey conducted by CSA-Research, 55% of online users prefer buying in their native language. Not just this, survey after survey shows that web users are comfortable buying in their native language. Thus, web content translation will help you increase your conversion rate.

Take Away

While web content translation is a must when targeting international customers, professionally translating content is that much more essential. It is where International Communication Services-Dubai (ICS-Dubai) comes in.
ICS-Dubai is the best translation company in Dubai. With diverse service offerings, we take up and deliver all kinds of translation projects. We offer premium quality services without burning a hole in your pocket. For more details, please visit www.ics-dubai.com.

Millennials are an adventurous lot and are ardent travelers. The internet is the medium through which they are seeking information. They plan, budget, schedule, review the place, book tickets, and do more on the internet to set their next tour.

As a tour & travel startup, are you benefitting from this wanderlust? If you haven’t localized your website and content, then you are not.

Why is Localization Important for You?

When we say localization, please do not mistake it with translation. Localization is the process of adapting content or product to a locale’s language, culture, textual or non-textual components. Here, locale means language and the country or region you are targeting. Localization is thus a much bigger process than translation.
For a tour & travel startup, localization is essential to reach an international audience, and it starts with Website Localization.

Benefits of Localizing Your Website

1. Go Beyond Current Market

Chinese are the most ardent travelers. As per statistics, an estimated 155 million Chinese toured the world in 2018. You can estimate how the number will increase in the coming. If you want to reach the Chinese audience with your services, you must first let them know of your startup. Website localization is crucial here.
You need to understand an important thing here. When we say Chinese, they are not just people from mainland China. People from Taiwan and Hong Kong, with all their cultural differences, are Chinese. When localizing your website, you must take into account the differences.

Though the above example pertains to one country, localization is necessary to go beyond the current market.

2. Inform the Audience

Audiences across the world are comfortable learning things in their language. As such, a localized website appeals to the global audience.

For example, say you are a startup offering dynamic flight packages to your customers. Instead of quoting the prices in Dollars, for the specific locale, you must use the local currency denominator. It helps the audience comprehend the price, gaining you an advantage over your competitors.

Also, generating localized content means you are communicating with foreign travelers in the language they understand. This gains you the audience's trust and helps penetrate the market quickly.

3. Localization for Optimisation

Localization benefits a website by optimizing it for the search. It aids in putting in place content that fulfills the International SEO needs. This helps increase your website’s visibility in the target market.

How Can We Help?

The travel and tourism industry is dynamic. Content creation depends on your services offerings. And as a startup, creating localized content with quick turnaround time is the need of the hour. This is where we, International Communication Services-Dubai (ICS-Dubai), excel.

ICS-Dubai offers the ideal Website Localization Services in Dubai for travel and tour startups. Our professional team of language experts, graphic designers, and web developers are native speakers and domain experts. The team manages each project professionally and delivers the content at the set deadline.

We understand that budget is a concern for you. Do not worry. At ICS-Dubai, we tailor-make a costing structure exclusively for you. If you want to know more about our website localization services in Dubai, please visit us at www.ics-dubai.com.

One could argue why to hire a professional translation company in Dubai when cheaper alternatives are available. No doubt, professional translation services in Dubai are pricey. But, if you seek high-quality, then cost should not matter. Hiring a professional translation company must become a priority. Moreover, translation services do not mean translating words alone. It is a bouquet of services.

Here are some reasons why you need to take professional help for translation services in Dubai.

1. Skill, Proficiency & Expertise

A professional company has the skillset to deal with any project. Be it legal document translation, medical translation, or business translation, an agency’s language experts will be proficient in various domains. Also, the language expertise of an agency will be far better than what a freelancer can provide.  

2. Professional Management

When the volume of content to translate increases, neither an in-house translation team nor a technological solution can provide accurate results. While you will burden the in-house team with the workload, no such technology developed yet can handle large-scale translation projects.

Professional management is required, and a translation company in Dubai, such as ICS-Dubai, offers it. What more, when the project necessitates quick turnaround time, a professional company delivers results.

3. Quality Control

Translation does not necessarily mean being grammatically correct in the target language. A professional translator looks into the language's nuances and alters the text accordingly in the target language without changing the meaning or essence of the source text.

Further, DTP translation, a component of translation services, necessitates a change in the document's design and layout according to the local culture. Take the UAE as an example. Specific design and layout are culturally not acceptable in the country. Also, while translating content into Arabic, one should mind that the written language is from right to left, and the document layout and design must suit it.

Such minute details and such high levels of quality control is possible only with a professional agency.

4. Niche Experience

Many freelancers do not have the experience of working in diverse niches. But often, professional translation companies possess the experience of working in different sectors. As the company already knows how your industry works, it helps seamless execution and delivery of your project.

5. The Need of the Hour for Online Success

Multilingual websites are all the rage now. As startups and small businesses are vying for a share in the global pie, the demand for content translation and localization is ganging pace.

The presence of high-quality localized content on your website is becoming the golden standard for consumers to trust your brand. Also, subtitling, a component of translation services, is on-demand due to the high volume of online video consumption. Thus, to make your online journey a success, you need to hire a professional translation company in Dubai.

How Can We Help?

International Services Communication-Dubai (ICS-Dubai) assists many companies in their digital transformation by offering professional Translation Services in Dubai.

If you are seeking high-quality translation services, ICS-Dubai is your best bet. Please find out more about our services at www.ics-dubai.com.

For a startup, there is no question about scaling up. It requires scalability to grow. And going global is the best way for a startup to scale up.

While going global, most startup founders think of when to form a localization strategy. The question must be not when but how for localization has become a priority to scale up. Here is why.

1. Quick Market Penetration

Early in its business journey, a startup must think of going global, rather than later. But, taking your products or services to an international market means you will face the problem of language and cultural diversities, which may affect your market penetration.

Localization, be it the marketing materials or documents, facilitates quick market penetration. With professionally done localization, locals of a target market will recognize your efforts and become familiar with your offerings, paving the way for deeper market penetration.

2. Potential Customers Are Waiting For You

If you think that localization is for a later time, take a look at this statistic. In countries like France, Germany, and Japan, over 50% of consumers prefer to buy products and services in their native language.

With the digital age bringing shopping to the fingertips, people getting information about a product in their native language prefer to buy it. Thus, with localization, put in place culturally appropriate content and provide better customer experience.

3. Boosts Your Branding

Localization boosts your startup’s branding. Be it your website, product manual, brochures, billboard ads, etc., localizing the content gets you the recognition you seek in a target market. Research has shown that people will trust a brand that appeals to the local ethos, values, and culture.

As a startup adapting to every situation is the need of the hour to scale up. Localization is an adaptation that you must carry out early in your journey to scale up faster.

Considering Costs?

No doubt, quality localization is pricey. Yet, you can adopt some ways to ease the cost burden. For one, choose the aspects of your business that need localization to reach international customers.

Initially, localizing the website would be the right choice, while you can push localizing your entire market collaterals to a later time. By being strategic in your decisions, you can reduce costs. Also, you can find an agency that offers the best localization services in Dubai at competitive prices.

Localization in Dubai

Read: https://www.ics-dubai.com/blogs/how-localization-is-useful-for-startups

Dubai is fast becoming a global hub for startups. Many venture capitalists have their global headquarters in Dubai. The city has a vibrant ecosystem for startups and attracting entrepreneurs to begin their startup journey here.

But, catering to the localization needs of these startups, only a few agencies are providing localization services in Dubai. One such agency offering the Best Localization Services in Dubai is International Communication Services-Dubai (ICS-Dubai).

ICS-Dubai is a seasoned language service provider in Dubai. With a professional team of native language speakers handling numerous global languages, the agency offers the best localization services in Dubai. When you hire ICS-Dubai, rest assured, you will get high-quality results.
If you are interested to know more about the localization services of ICS-Dubai, Visit www.ics-dubai.com

Conversion rate is the percentage of visitors to a site taking action such as purchasing a product, subscribing to newsletter, membership registrations, etc. In e-commerce terminology, it is the percentage of online visitors who complete a cart checkout.

For a food startup, the conversion rate is undoubtedly a critical KPI (Key Performance Indicator). Better the conversion rate means better would be the growth of the business.

As per statistics, the global average conversion rate for e-commerce is 4.31%. If you are clocking below, then you need to ramp up your conversion rate to sustain your business. 

One way to do it is by taking your food startup to international destinations. While the language is an impediment, as a food startup, you must consider not to hurt the sentiments of your target population at an international destination. 

As each region has diverse cultural beliefs and practices, tweaking your messages and content to accommodate the local culture will go a long way in boosting your conversion rate. Localization is thus an essential element you must consider while going global. 

Here is a success story of a food startup which increased its conversion rate by adopting localization.

The Story of Huel 

Huel is a food startup which began its journey in 2015 in the United Kingdom. The startup offers complete food for those who are short of time. While the company predominantly serves customers in Europe, it is now present online in over 80 countries and has a strong conversion rate of over 3%.

All this happened when the startup decided on using localization services of a Language Service Provider (LSP). As Huel’s sales are seasonal in nature, it has an on-demand localization workflow with quick turn around time. It would conduct simultaneous marketing campaigns in two different regions, and the content is localized for the target regions. 

The company diligently measured the conversion rates before and after the launch of a website in a new language. It took adequate measures to create content for pages with low conversion rates. 

While the startup used in-house teams and technology for localization purposes initially, as the volume of content increased, it required professional management, and thus hired an LSP. 

Lessons To Be Learnt

1. Adopt Localization Early - There is no option but to expand to newer locations to scale up. Adopting localization early in your startup's journey will thus benefit you in penetrating the market and increasing your conversion rate.

2. Hire a Professional -  As with Huel, which experimented with in-house team and technology for localization, not everyone can pull that. In the online world, wrong translation can cause irreparable damage to your business. Thus, make hiring a professional, offering top localization services in Dubai for better results.

3. Make Quick Turnaround A Priority - When you hire an agency offering Top Localization Services in Dubai, make sure that they stick to turnaround times. In the digital space, blink and you miss a customer.

Need Our Services?

Are you wondering where to look for a professional LSP? International Communication Services-Dubai (ICS-Dubai) is here to help. ICS-Dubai offers top localization services in Dubai. With a portfolio of reputable businesses in the region and beyond, ICS-Dubai is known for high-quality work, quick turnaround time and professionalism. If you are interested, enter our website and learn more about our services.

The coronavirus pandemic has brought a new normal to the way a business operates. Companies are reorganizing their strategies to be ready for the future. Among the key things that businesses will think about is the relevance of translation in the post COVID world.

For one, globalization seems to be shrinking because of the pandemic. In this context, companies might be doubtful whether to invest in translation. There are many other as-pects to consider in the post COVID world, where translation becomes essential. 

Read https://www.ics-dubai.com/blogs/what-are-the-services-that-will-come-in-demand-after-covid-19

1. Digitalised World 

From office meetings to client meetings, everything is now happening in the digital world. Trade events, employee recruitment and training, and more are being conducted through teleconferences. As digitalisation has gained pace during the pandemic, expect digital communication to become the new normal. It implies that having an online presence is that much important, which means the translation is essential to reach a global audience.

2. Website: The Primary Tool For Online Visibility 

As being present in the digital space is the new normal, a website is your primary tool for online visibility. You can have numerous social media interactions, but a website is essen-tial for communicating about your business. A website offers the flexibility of reaching people across the world. Thus, making your website available in your target international market’s languages makes translation relevant in the post corona world. 

3. Gaining More Customers

During the pandemic, with restrictions on people's movement and the shutdown of econo-mies, businesses took massive losses. In the post-COVID world, businesses must attract more customers to cover their losses. Going global will be the new mantra for businesses small and big. Thus, language translation becomes relevant to gain trust, be competitive, and breach the linguistic, geographic, and cultural barriers.

4. Multilingual SEO

While catering to international customers, you need to provide content in the language they understand. Apart from that, it would help if you had a translation to take care of mul-tilingual SEO to increase traffic. Here, a simple translation is not enough. The audience must feel that your brand understands and respects their local culture. And thus, you need content localization. For this, you can avail of the services of a professional Translation Agency in Dubai.

5. E-commerce - The Post COVID Reality 

E-commerce played the role of a saviour amidst the corona crisis. Delivering essentials to people’s doorstep and helping businesses reach customers during the crisis. Thus, e-commerce will gain prominence in the post-COVID world, with more businesses turning to e-commerce to sell their products. This means translation services are essential as con-sumers tend to buy more when shopping in their language.

Professional Translation - Need of the Hour 

In the online world, poor translations can result in disastrous effects for your business. Thus, you need to hire a professional translator. International Communication Services-Dubai (ICS-Dubai), the best translation agency in Dubai, is equipped to offer the best translation services to boost your business in the post-COVID world. Find out more about the translation agency from Dubai at ICS Dubai.

The quality of your product alone cannot bring global customers. To reach the global market, you need to communicate about your products and your business effectively. Language translation thus becomes an essential service every business must consider investing.

Importance of Translation

• Firstly, language diversity is immense at the global level. To communicate about your products and services in an international market, you need to convey the message in the language which your consumer understands. Translation services are thus important to reach the global market.
• Secondly, at the International level, each country has a set of rules and regulations which you must comply with. From food labelling to instruction leaflets and product packaging, you must provide information in the local language. Consider the UAE as an example. Here, all food and Pharma products imported into the country must have Arabic labels. If you are an importer, you definitely must hire professional Translation Services in Dubai for legal compliance. 
• Thirdly, translation enables marketing continuity across countries. Imagine you are running a great campaign in your local market. You can replicate the same in an international market with the help of translation services in Dubai. But here, translation, along with localization, will bring you the desired results.
• Fourthly, translation gives you respect among the customers. Being a non-local brand, when you communicate with your audience in the language they understand, it generates respect for your brand. Not many non-local brands do that. When people start recognising your brand, they tell others about your brand, and gradually you can establish yourself as a trusted brand in an international market.
• Fifthly, to run a smooth global business, you need to maintain clarity in communication across the business's length and breadth. From providing instructions to the employees in a foreign location to training them, translation plays an important part in running a smooth business.

How Can We Help?

Getting quality translation services in Dubai is a challenge. But, International Communication Services-Dubai (ICS-Dubai) accepts the challenge and delivers quality results.

No matter the subject domain of the project, ICS-Dubai has professional translators with domain expertise in every global language to deliver accurate translation. Being one of the best providers of translation services in Dubai, you might think the agency is pricey. Worry not. The agency offers budget-friendly translation services in Dubai. To know more about the services of the agency, please visit www.ics-dubai.com.