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If you are also confused between choosing agency or freelancers for content translations, then we have come up with 5 important criteria which will help in determining the best fit for your project.

Hiring a freelancer requires careful planning and preparation. Their income depends on multiple ongoing projects which means lack of focus and delay delivery. Eventually you will end the relationship with them. An agency on the other hand is comprised of several individuals who are specialists in their respective fields and fulfill specific roles for their project. While this generally means higher cost; it also equates to a broader array of services and on-demand availability.

Price: Cost alone is often the number one reason behind the decision of who to hire.

Quality: You get what you pay for.

Turn-around time: It doesn’t matter how good the quality or how low the cost if your project is not delivered on time.

Experience: The more experienced a freelancer or an agency is, the more efficient they are.

Dependability: Nothing can ruin a project faster than putting trust in someone who isn’t dependable.

The world of digital marketing is moving at a lightning speed. In this fast-changing digital space, you need a trusted agency to perfect your brand positioning. Digital agencies hire highly experienced and skilled professionals who have extensive industry exposure, niche expertise, and team-based approach. Agencies build a talent pool. Teamwork within agencies help in strengthening business scalability, converting prospects into customers, and turning customers into repeated buyers. Unlike professionals in agencies, freelancers work individually often within limited insights, thereby, lacking fresh perspectives needed for business growth.

Digital agencies provide consistent support which help brands excel. Freelancers services are inadequate which hamper business projects. Dedicated teams within agencies help fast-track projects thus they know how to manage time. Freelancers juggle multiple projects and delay submissions. Agencies leverage paid analytical tools to determine KPIs whereas freelancers are unable to afford premium tools needed for data analysis.

Agencies provide scalability which results in a wide industry exposure helping in a progressive business and freelances have little industry exposure which often hinder business scalability. Unlike freelancers, digital agencies succeed at lead generation because they offer a healthy marketing mix which includes social media, gated content, case studies, e-books, and much more.

Modern day customers are mostly active on digital channels. So, leverage the most effective digital marketing hacks by hiring ICS Dubai which is one of the renowned content translation agencies in Dubai. We will understand your budget, offer transparency, be equipped with broad digital expertise, and get your projects rolling.

Integrated marketing is the art of strategically using different channels of marketing in the form of a TTL (Through the line) activity. This type of marketing plays a very important role in the attainment of objectives of any company in this age of digital revolution. It influences customer’s behavior by following objectives:

• The primary goal of integrated marketing is to create customer awareness to survive market competition through techniques such as advertising, publicity, and personal selling.
• The next objective of this marketing is brand loyalty. This involves customers making repeat purchases and recommending a brand to others. Company can develop brand loyalty with the help of sales promotions, effective personal selling and timely & efficient direct marketing.
• The next goal is brand image which refers to a customer’s perception of a brand. Marketers use various techniques for developing the brand image.
• Marketers use various integrated marketing communication techniques for the expansion of their market from local to regional to national levels.
• If competitors have similar products, a marketer can use IMC techniques to show the superiority of their products and encourage buying.
• Integrated marketing techniques are used to educate customers about, for instance, the use of a product, handling operations, etc.
• Establishing integrated marketing is very essential for the growth of your business today as it helps to analyze resources efficiently and effectively. It also helps you target the intended au-dience.

Everyone loves a creative promotion of its company or products or services however, how good is a creative message which serves no benefit to your company. In order to come up with a good integrated marketing application, It is essential to have a deeper understanding about the offline and online channels of marketing . This means that there is a need for a thorough market research considering the type of product and customers. Once a complete understanding of the environment is established, the business is more likely be able to to get through to the potential customers with the right communication and right channels to reach out to them.

ICS Dubai is one of the most effective and updated Integrated Advertising Agency in Dubai which pro-vides best-in-class services to its customers. We understand your business from various other percep-tions which will help to design a message which effectively reach the customers and influence them to your products and services. Integrated marketing has helped thousands of companies reach the pinnacle of success. We have a team of experienced marketers who understand the need, complexities, statistics, and competition in the market. They design various strategies to make your business reach to the targeted audience and create an impact successfully.

Coronavirus pandemic has greatly impacted the world socially as well as economically. It is estimated that this pandemic cost the world economy a staggering $1Tn. Because of lockdown and social distancing protocols, businesses whether startups or well-settled, are getting impacted big time in their daily work and revenue. Every sector from stock market to food supply chains got hit hard by Coronavirus pandemic.

The rapid change in the direction of covid-19 has developed a great need for multi-location as well as multi-lingual businesses. Companies are now modifying and adjusting their marketing strategies. In order to stay connected to the world and to get every information, consumers are going to need a localized digital presence of everything. They are becoming more inclined towards local search and localized social pages. The expectations of customers during this crisis for timely, reliable, and understandable communication have increased exponentially.

This is where Localization comes into play to help companies fulfill the expectations of their customers. Localized digital marketing help companies to build a local presence leveraging local language communication channels. This helps in reaching local communities and knowing their needs. Businesses are now adapting a more reactive approach especially to communication.

Now, when everyone is living their socially distant lifestyles, it’s time for companies to start preparing themselves with localization to reach customers and engage audiences.

If you own a company and you have got hit by this pandemic time, then it’s high time to opt for localization. Here are some important reasons why localization must be adapted by businesses today:

Empathetic communication: Your target is to reach customers and audiences with empathy as covid-19 has affected their lives worldwide. Showing empathy is a core value more than a strategy.

Offering value:Consumers are really confused nowadays, therefore, localization will provide a clear communication by adding value and proving brand credibility. Localized strategies will also provide real-time updates which will be really helpful for your employees or the community. Localization lets consumers stay connected with your business.

Customers Need Information: There are a lot going on in the industry due to covid-19 and consumers want to know about these changes. Localized pages giving updates and rich images make customers feel that they can trust on your brand.

Social media localization: During these tough times, any type of comfort can make a huge difference. So, by creating localized social media posts and responding to comments of the customers help they feel that they are heard even during this time of uncertainty.

Localized content is just a start of bringing localization into your business. In this crisis, you can learn the customer’s digital habits as everything has gone digital. There is a dire need to change and upgrade your marketing strategies to remain steady during these harsh times as well.

ICS Dubai, a global consortium of people and organizations has effectively assisted various businesses across different industries. With more than 12 years contributing to the business with all their localization needs, ICS Dubai can be the partner which your business needs.

COVID-19 has struck the world economy unlike any other event in the past. Predictions are being made about the global recession that could be more severe than the ‘Great Depression of the 1930s.

Post Lockdown Scenario

Businesses are struggling to compete as the lockdown restrictions imposed to contain the spread of the virus are severely impacting them. The demand is low now and sales have nose-dived. The existing promotional strategies are not working, and brands must change their strategies post lockdown to gain customers.

Brands will face a different world in the post lockdown scenario. Though the spread of the virus may not be abated, governments are likely to lift restrictions to get the economy running. People will be cautious venturing out of their homes. Retail stores, malls, entertainment centers, and other crowded commercial spaces will witness low footfalls. In such a scenario, brands cannot promote themselves on existing strategies. New, bold, and innovative strategies will be the need of the hour.

Building and executing such new strategies in a short time is a daunting task for any brand. It is here International Communications services-Dubai (ICS-Dubai) comes into play.

ICS-Dubai - A Strategic Marketing Consulting Firm

Lockdown has made customers to almost forget their favourite brands. In the post lockdown world, brands have to start from scratch to regain customers. ICS-Dubai, with its expertise in creating impactful brand promotion strategies, is all set to make your brand thrive again.

Some Strategies That We Recommend

1. Customer-Centricity

Gone are the days where branding strategies are targeted towards a wider section of people. Now, the strategies must be sub-customer centric, where you will be starting with finely categorised individual customers and build from there. ICS-Dubai will help you by researching your customers, their expectations post lockdown, and chalk out a strategy to bring them back to your fold.

1. Enhanced Digital Marketing Activities

The norms of social distancing and staying indoors for work will mostly continue post lockdown. ICS-Dubai recommends enhanced spending on digital marketing because it is in the online space that you will find your customers. Since the beginning of lockdown, people across the world are spending large amounts of time on the internet. Be it for communicating with their dear ones or for entertainment the internet, is the go-to place of people. ICS-Dubai, with its unique digital marketing strategies, promotes your brand online.

1. Lend Support to the Community

The current period is a difficult period for all. As a responsible brand, if you can lend your support to the community, your brand will get the attention it needs. When people see that your actions are helping them and giving them assurance in the future, they will make your brand their favorite. ICS-Dubai helps you here, by creating content that appeals to the people, content that adds value to the people, and content that has your brand's values in it.

ICS-Dubai is here to help you in these difficult times. Be assured of your brand's future.

Across sectors, the impact of COVID-19 pandemic is different. In the services sector, while some services gained, some are severely affected.

Digitization of the world and the adoption of digital technologies gained momentum during the pandemic. Digital services will thus be in demand post-COVID-19.

Here are some services that will be in demand after the COVID-19.

1. Internet Marketing

When people across the world are under lockdown, investing in traditional marketing made no sense. And, as internet usage boomed during this period, businesses turned to internet marketing. It is either to promote their products or brands. This internet marketing momentum will continue in the post-COVID world.

1. Video Marketing

Surveys and research from many reputed organizations across the world show that online video consumption has increased dramatically during the COVID period. And for businesses, video marketing services was an important tool to attract consumers towards their brands. Businesses will continue to use video marketing after the pandemic as internet usage is on an upswing.

1. Website Designing

The value of having a website became clear during the COVID-19 pandemic. Businesses with user-friendly web design, if not for sales, can use the website for branding, gaining the trust of the customers, and providing valuable information amidst uncertainty.

In the post-COVID world, businesses will sell more through websites than through physical stores. Website designing service will thus see huge demand from businesses, even from small ones, after COVID-19 pandemic.

1. Application Development

In the post-COVID world, mistrust pervades among people. No one is sure of who is infected with the virus and who is not. Thus, people will diligently follow the COVID-19 safety norms prescribed by the scientists. In such a scenario, in-store product sales will decline, unless companies find an alternative route to make sales.

One such route is through mobile applications. Already, some retail companies in the USA are using mobile applications to attract customers to the stores. These applications are allowing the consumers to scan the barcodes of the products using mobile phones and make payment easy, without the need for standing in long queues at the store. Mobile application development services will thus see rise in demand after the pandemic.

1. Localization

The COVID-19 pandemic has set the stage for massive adoption of online education. With children confined to their homes, governments and private players across the world have found value in educating children via online videos. The trend is set to continue in the post-COVID world. In this regard, there is an understanding among online education providers that localization will lead to greater acceptance of the medium. Thus, localization services will be in demand after COVID-19.

Not only for educational videos, but localization is being adopted in game development, software development, content development, etc. The demand for localization services will thus surge in the future.

When you set out to establish your business, you must have made branding as one of your primary priorities. After spending painstaking hours, you must have given your business a brand identity. But as your business grows, you find that the branding strategy that you have chalked out initially can be modified to suit the dynamic environment. And as other areas of your business need attention, spending time on branding is a challenge for you.

Branding is not static. As your business grows and you add more products and expand your business plans, you need to reestablish your brand with a new identity. But often, rebranding is a tricky business. Even for big brands, rebranding is a challenge. Take, for example, PepsiCo, Inc. When the company came out with a new logo in 2009, there was severe criticism for the new logo.

To help you avoid such mishaps and reestablish your brand, International Communication Services-Dubai (ICS-Dubai), the best branding agency in UAE, is here to help.

Our Expertise

We offer complete localised brand communication services, a rarity for a brand building agency. Our creative talent is best suited for carrying out unique branding and rebranding campaigns.

How We Do It?

Analyze the Business

Sometimes, the things that you have thought are best for your brand might be hampering your progress. Sometimes it may be wrong identification of your target group that limited your branding's impact.

During the rebranding exercise, we first and foremost analyze your business thoroughly. We undertake surveys, internal audits of your business processes, the marketing campaigns, the values, mission, and vision of your business, etc.

After analyzing all the data, we prepare a rebranding plan for your business.

Analyze the Customer

The customer's views on your brand are invaluable. They give you the best feedback and determine the success or failure of your brand. As part of our process, we carry out surveys with your customers. We identify the demography of your customers and the geography of your customers. Also, we understand their behaviour towards your brand, their expectations, etc. We use the information to plan and implement a rebranding strategy.

Identify Elements That Need Reestablishing

Rebranding is tough. Rethink twice if you are planning to your logo or your brand name as part of a rebranding exercise. In a recent rebranding exercise of Airbnb, its logo tweaking didn't go down well with the customers.

Primarily, visual elements are key to a successful rebranding. With ICS-Dubai, you will have a branding partner that is adept at giving a deep thought to your rebranding. From logo design to renaming your brand, and from changing your brand's colour scheme to identifying a new font to your brand, we do everything.

Carryout Brand Communication

After reestablishing your brand, we carry out a detailed brand communication strategy. We use both online and offline channels to spread your brand message. From digital marketing to ATL and BTL communication channels, we provide a 360-degree brand communication strategy to reestablish your brand.

Conclusion

More than building a new brand, reestablishing a brand is a tough task. To execute such an exercise successfully, you need an expert, and ICS-Dubai is the best you can get. Call us to know more about our services.

The COVID-19 pandemic has jolted the world economy. Drastic measures taken to stop the spread of the virus led to nations shutting their economies. But, an indefinite lockdown was never the plan, and as the COVID-19 situation is easing up, many countries have begun reopening their economies.

Some Conquerors and Some Vanquishers

In the post COVID situation, while some industries may immediately kickstart their activities, others find the going difficult.

The Conquerors 

In the initial days of the coronavirus pandemic, the e-commerce industry played a crucial role. When retail stores were being closed, it became the lifeline for people to get essentials and non-essentials delivered to home. But, as the pandemic progressed and lockdown extended, the e-commerce industry was staring at a grim future.

Initial Loss

Travel bans and limits on people’s movement in the initial weeks have put the e-commerce industry in a spot. With travel restrictions, making deliveries became impossible. The threat of the virus spreading by touching the surfaces of infected goods led to the banning of non-essential deliveries. Businesses have stopped promoting their goods online.

E-commerce As the Saviour

With large crowds being a source for the rapid spread of the virus, governments have banned shopping malls and big shopping centers from opening. But, to cater to the non-essential goods demand, e-commerce operations restarted in a staggered way. The result is businesses began investing heavily in digital marketing to promote their goods.

According to the COVID-19 Retail Trends Report of Bluecore, in North America, online sales of retail chains have increased by 80% year-on-year in April 2020. And the number of first time online purchasers through e-commerce sites of these traditional chains has grown by a whopping 119%. All this shows that there is a renewed interest in e-commerce.

Future of E-commerce

A survey from Core sight Research painted a grim picture for retail businesses. As per the survey, consumers are reluctant to go to shopping malls and stand-alone stores. The trend may persist for some years to come. Consumers are thus turning to e-commerce sites to buy goods. This means the e-commerce industry will see a bountiful future. On its part, the industry must ramp up its warehousing capacity and be innovative in managing the supply chain. It must find innovative delivery solutions owing to increasing demand.

As office space is moving to people's own homes, e-commerce players, and business that are taking online orders must keep up their online campaigning, be it through paid ads or social media marketing.

Consumers Are Seeking Value

According to a survey conducted by Survata, amidst the pandemic, most consumers are buying trusted and branded goods over generic goods. Thus, to boost sales, e-commerce businesses should adopt strategies to attract more branded goods to sell on their platforms.

Conclusion

The COVID-19 pandemic locked people away in their homes, making them dependent on home deliveries for survival. This makes e-commerce a savior. Overall, the e-commerce industry is in a sweet spot from where it can become the next big thing in the world.

Winning The Race

With the masses shifting towards e-commerce platforms for all their consumption needs and wants, and the growing fierce competition in the industry, their is a dire need for organisations to really connect with the audiences to ensure their survival in the market.

Advertising and marketing with localised content have proven to get twice as much results in terms of quality and quantity. ICS Dubai has all the localised marketing and advertising solutions under one roof!

So, if you aspire to penetrate and prevail the markets of UAE, just drop an email at info@ics-dubai.com.