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COVID-19 has struck the world economy unlike any other event in the past. Predictions are being made about the global recession that could be more severe than the ‘Great Depression of the 1930s.<

Across sectors, the impact of COVID-19 pandemic is different. In the services sector, while some services gained, some are severely affected.

Digitization of the world and the adoption

When you set out to establish your business, you must have made branding as one of your primary priorities. After spending painstaking hours, you must have given your business a brand identity.

The COVID-19 pandemic has jolted the world economy. Drastic measures taken to stop the spread of the virus led to nations shutting their economies. But, an indefinite lockdown was never the plan,

In the initial days of the coronavirus pandemic, the e-commerce industry played a crucial role. When retail stores were being closed, it became the lifeline for people to get essentials and non-e

The COVID-19 pandemic has left every economic sector finding a way to get back. But, one sector that is booming amidst the crisis is the gaming industry.
Yes, the gaming industry is boomin

Infectious outbreaks occur throughout the world. For the most part, these outbreaks are localized in nature. But an infection to become a global pandemic is once in a lifetime occurrence. Rightly

One of the major casualties of the COVID-19 pandemic is the education sector. Not just in the UAE, throughout the world, schools and colleges have been shut.

With hundreds and thousands

Dubai is a global real-estate destination. Over the years, the sector has seen an uptick. But, the coronavirus pandemic is threatening to undo all good that has happened in the industry.

The pandemic COVID-19 has brought the Gulf to a standstill. All the countries in the region had to shut down parts or full economy to control the virus spread. Businesses are shut to halt virus tra

As China started to shut its car manufacturing factories in January this year, the signs were ominous. The global automotive industry is in for a shock.

The coronavirus outbreak in Wuhan,

A disruption is unfolding in the eCommerce market. Though the disruption will be short-term, the impact will be huge on the industry.

Fi

Let's face it. Digital marketing is here to stay for a long, long time to come. It is the arguably the most effective & efficient marketing channel in this hyper-connected and technology-driven

Did you know that half of the world's biggest business conglomerates operate their businesses from Dubai? And, did you know that Dubai is the world's top-ranked business hub?

In recent deca

Though the world is connected by the internet, we are still bound by the shackles of language. To share our thoughts, to gain knowledge, and to communicate, we are restricted by our language. It is

Once there was a time where a company’s marketing campaigns were done only through televisions, newspapers, or magazines. With the shift in technological advancements, companies are now adopting ma

Why do you think some commercials attract the attention of the audience more than others? The secret lies in the power of the voice over for the commercial. Great commercials have powerful voice ov

Sustainable growth is the dream of every business. In this uncertain world, sustainable growth is hard to come by unless you take steps in that direction.

If you are looking for sustaina

Any marketing strategy requires a compelling idea or thought behind it. To sell your products or services, one needs an incredible subject matter behind it. Hither, content is the boss. It is an as

As the world of technology has ushered upon us, most of the businesses are marketing their goods and services by developing their own websites. But is it enough?

Many businesses are encount

Dubai is the microcosm of the world. It has a thriving economy and is a beacon for prosperity. The business environment and the positive economic policy are making start-ups from across the world t

Have you ever worked with a translation agency? If your an