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How often did you face a situation where you think you know about something, but it turns out to be something entirely different? The term localization is one such thi

Business enterprises often think that gaining a foothold in an international market means following a standard pattern. Be it, using a global language for communicatio

For startups, or for that matter, any small-business gaining customers quickly will sustain the business for the long-term. One sure way to get customers is by investi

In today's interconnected world, businesses are broadening their reach across borders and catering to diverse customer bases. As a r

Language barriers can present significant challenges for businesses operating in a globalized world. To successfully expand your bus

Marketing is one of the main factors of driving any business whether you use it to introduce a new product, or to stay at the top of consumer’s minds. In the pas

If you are also confused between choosing agency or freelancers for content translations, then we have come up with 5 important criteria which will help in determining

Integrated marketing is the art of strategically using different channels of marketing in the form of a TTL (Through the line) activity. This type of marketing plays a