How Localization is helping Businesses Grow amidst the Pandemic
Coronavirus pandemic has greatly impacted the world socially as well as economically. It is estimated that this pandemic cost the world economy a staggering $1Tn. Because of lockdown and social distancing protocols, businesses whether startups or well-settled, are getting impacted big time in their daily work and revenue. Every sector from stock market to food supply chains got hit hard by Coronavirus pandemic.
The rapid change in the direction of covid-19 has developed a great need for multi-location as well as multi-lingual businesses. Companies are now modifying and adjusting their marketing strategies. In order to stay connected to the world and to get every information, consumers are going to need a localized digital presence of everything. They are becoming more inclined towards local search and localized social pages. The expectations of customers during this crisis for timely, reliable, and understandable communication have increased exponentially.
This is where Localization comes into play to help companies fulfill the expectations of their customers. Localized digital marketing help companies to build a local presence leveraging local language communication channels. This helps in reaching local communities and knowing their needs. Businesses are now adapting a more reactive approach especially to communication.
Now, when everyone is living their socially distant lifestyles, it’s time for companies to start preparing themselves with localization to reach customers and engage audiences.
If you own a company and you have got hit by this pandemic time, then it’s high time to opt for localization. Here are some important reasons why localization must be adapted by businesses today:
Empathetic communication: Your target is to reach customers and audiences with empathy as covid-19 has affected their lives worldwide. Showing empathy is a core value more than a strategy.
Offering value:Consumers are really confused nowadays, therefore, localization will provide a clear communication by adding value and proving brand credibility. Localized strategies will also provide real-time updates which will be really helpful for your employees or the community. Localization lets consumers stay connected with your business.
Customers Need Information: There are a lot going on in the industry due to covid-19 and consumers want to know about these changes. Localized pages giving updates and rich images make customers feel that they can trust on your brand.
Social media localization: During these tough times, any type of comfort can make a huge difference. So, by creating localized social media posts and responding to comments of the customers help they feel that they are heard even during this time of uncertainty.
Localized content is just a start of bringing localization into your business. In this crisis, you can learn the customer’s digital habits as everything has gone digital. There is a dire need to change and upgrade your marketing strategies to remain steady during these harsh times as well.
ICS Dubai, a global consortium of people and organizations has effectively assisted various businesses across different industries. With more than 12 years contributing to the business with all their localization needs, ICS Dubai can be the partner which your business needs.
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