Your website would hopefully convince decision-makers to research your product or service, even though you are only about to test your foot into the global marketplace. You will

While globalization lowered the many barriers for business in the international market, the language barrier still exists. With the content revoluti

Millennials are an adventurous lot and are ardent travelers. The internet is the medium through which they are seeking information. They plan, budget, schedule, review the place

For a startup, there is no question about scaling up. It requires scalability to grow. And going global is the best way for a startup to scale up.

While going global, mo

John is an American who is fluent in English but has limited knowledge of Arabic. While Khalil is an Arab fluent in Arabic with a basic understanding of English. When John and K