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Conversion rate is the percentage of visitors to a site taking action such as purchasing a product, subscribing to newsletter, membership

The coronavirus pandemic has brought a new normal to the way a business operates. Companies are reorganizing their strategies to be ready for the future. Among the key

The quality of your product alone cannot bring global customers. To reach the global market, you need to communicate about your products and your business effectively.

Sputnik V - the first registered vaccine against COVID-19 - was developed by scientists from Russia’s Gamaleya National Center of Epidemiology and Microbiology.<

John is an American who is fluent in English but has limited knowledge of Arabic. While Khalil is an Arab fluent in Arabic with a basic understanding of English. When

How often did you face a situation where you think you know about something, but it turns out to be something entirely different? The term localization is one such thi

Business enterprises often think that gaining a foothold in an international market means following a standard pattern. Be it, using a global language for communicatio

For startups, or for that matter, any small-business gaining customers quickly will sustain the business for the long-term. One sure way to get customers is by investi

Digital marketing has many benefits over traditional marketing. One such benefit that makes Digital marketing compelling for brands is better customer interaction.

The biggest risk a business can face is, not being able to communicate properly with the potential target audiences. Cultural and language differences are often cited