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Business enterprises often think that gaining a foothold in an international market means following a standard pattern. Be it, using a global language for communicatio

For startups, or for that matter, any small-business gaining customers quickly will sustain the business for the long-term. One sure way to get customers is by investi

Digital marketing has many benefits over traditional marketing. One such benefit that makes Digital marketing compelling for brands is better customer interaction.

The biggest risk a business can face is, not being able to communicate properly with the potential target audiences. Cultural and language differences are often cited

Marketing is one of the main factors of driving any business whether you use it to introduce a new product, or to stay at the top of consumer’s minds. In the pas

If you are also confused between choosing agency or freelancers for content translations, then we have come up with 5 important criteria which will help in determining

Integrated marketing is the art of strategically using different channels of marketing in the form of a TTL (Through the line) activity. This type of marketing plays a

Coronavirus pandemic has greatly impacted the world socially as well as economically. It is estimated that this pandemic cost the world economy a staggering $1Tn. Beca

COVID-19 has struck the world economy unlike any other event in the past. Predictions are being made about the global recession that could be more severe than the &lsq

Across sectors, the impact of COVID-19 pandemic is different. In the services sector, while some services gained, some are severely affected.

Digitization of t