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Thinking of holding an event during the pandemic? This might be challenging for you since Covid-19 has taken over the world, forcing many events to be canceled. But if you are still on the fray, here are the top things from Event Management Services in Oman that you should remember while hosting your event.

1.Practice Social Distancing

Even after you have been vaccinated, caught the Coronavirus and have been cured of it, you have to maintain social distance. When it comes to mass gathering, catching the virus poses higher risks. Event Services in Kuwait ensures that everyone is following the Covid-19 guidelines diligently while also enjoying the event.

2. Ensure Safety & Security of the team

While holding the event, each member of your team must be hale and hearty. Event Services in Oman takes the safety of its team and clientele as its first priority. Regular tests are conducted to ensure that no member of the team has contracted the virus.

3. Plan Carefully 

The Event Management Services in Oman plans to work to ensure the safety of their guests. The team ensures that the venue is well sanitized, all the attendees are given SOPs of the activities and provided essentials to protect themselves. The security team regularly checks the temperature of the guests at every point. The event management company ensures that the event is held Covid free.

Get the best event management company that could also take care of any situation and provide you with solutions in case of emergency.

As the world comes closer together, anyone can fly to any other nation where they could receive the best medical services at an affordable price. Here comes the significance of medical translation companies in Dubai which can make your life easier. If you ask what could be the correlation between medical translation and the healthcare industry, let us tell you that Medical translation in Dubai can translate your medical records into any language and help you navigate in a foreign land.

There is an ongoing need for quality and professional human medical translation. Medical tourism is playing a significant role in many's lives, and thus its role can't be overlooked. With the translation of medical documents, there are a number of advantages that come for medical professionals and foreign patients if they want comfortable access to healthcare.

Here are the benefits that medical translation services provide:

Accurate Translations
As with any other documents, any mistake can cost you big! The slightest mistake can change the whole meaning of the document-thereby in some cases being deadly. In the pharmaceutical industry, medical translation has gained more significance than ever before.
There are many medical and technical terms in healthcare that an average man does not know, and therefore, the general public cannot translate the words. Translation companies in Dubai use professional medical document translators who are proficient and fluent in medical terminology and the source and target languages.

Communication between Healthcare Professionals
When a healthcare professional is treating a patient, it is imperative that there is good communication between the patients and healthcare professionals. The communication should be in the language that the patient speaks. Experienced and professional medical translators from Translation Services in Dubai translate the patients' medical histories, patient records, prescriptions, medical forms, and instructions so that patients and medical services providers can fully understand one another and there is no miscommunication between them.
When the medical translator translates the language for better communication, it improves the doctor-patient relationship. Professionals can have standardized means of communication. Doctors are able to understand the issues and conditions affecting the patients in their language. Medical translators can decode complex data, which help them conduct accurate diagnosis and provide the proper treatment, whether the patient has to stay further in the hospital for further tests or require surgery, or palliative treatment.
Translation of Products Information

Before entering the potential markets, the pharmaceutical and medical companies need the medical translation to translate the information on products and services so that no error could lead to severe consequences. Therefore, it is crucial to take the help of a certified medical translator who is an expert in medical translation.

Clients needing medical document translation should see that the translator has the necessary expertise and experience to do the job correctly. Medical translation can be pretty complex; thus, it needs a subject matter expert – a translator who has experience in the medical and healthcare sector and has a vast knowledge of medical terms.

With more businesses going for Zoom or Google Meet calls, they are prone to distortions and background noises. Thus, to make the conferences productive and clear, businesses are spending huge on live audio transcription.

The real time transcription services are game-changers. They provide live transcription and captioning, offering better communication. Participants of a live webinar, an online conference, or a live class will get better outcomes with these live interactive transcription services.

Now, how do you transcribe video to text in real-time?

1. Use Automatic Transcription Software

For many, automatic transcription software is the go-to solution for live audio transcription. It provides the benefit of quickly deploying the software across platforms. And compared to human transcriptionists, the software delivers transcription speedily.
The use of Artificial Intelligence (AI) in software is improving transcription accuracy. Tools like Google’s Live Transcribe tool are capable of providing transcription services in multiple languages.

If you have to ask us, we recommend due diligence before choosing software for transcription. As the technologies are still evolving, accurate transcription is still some time away. But if your video volume is huge and you are in a hurry, we recommend going for software.

2. Use Manual Transcription Services

Real-time manual transcription is possible, given the resources and the professional team available with a transcription agency. Though manual transcription is a costly affair, you will get 99% accurate transcription.

During a live online conference, the manual transcriptionists listen to the audio and type the text in real-time. They understand the context of the meet and understand the tricky words by participating live. Therefore, they provide accurate text even in a poor audio quality setting.
Professional video transcription services come with a budget. And if you want the services in multiple languages, the prices increase further. It is dependent on you to choose between a software and a professional service provider.
Bottom Line

The COVID-19 pandemic has brought office meetings to homes. But the poor audio settings at homes led to a communication gap. And it has become imperative for businesses to deploy real time transcription services for boosting productivity among the employees. It is time you deployed such services for your business.

Need Assistance?
If you are interested in looking for transcription services, ICS-Dubai is here to help. We have the experience and expertise to provide transcription services in real-time in over 120 languages. Come partner with us and get the best results.

Are you looking to create a global SEO strategy for your business? If yes, then you have come to the right place for getting an advanced information. The SEO Services in Oman helps you develop an effective SEO strategy that will bring more traffic and business to your website. The SEO services in Dubai will take care of all your international SEO requirements so that you get the best rate of investment. Here is a comprehensive guide for you if you want to know how International SEO services can be created.

Let's get started.

What Is International SEO?

International SEO, or global SEO, is the process of optimizing your website so that search engines can easily identify which countries and languages you are targeting for your business. If you plan to sell your products and services in foreign markets, your website should come in the search engine results pages (SERPs) there so that customers can easily find you and your brand can be made noticeable to all. This is the strategy of international SEO. Your competitors are certainly using international SEO, and thus you too have to use it if you want to stay in the game.

Here's how you can do it.

1.International Keyword Research

SEO services in Dubai undertake market research to establish the appetite of your products and services in each country. The agency first researches the international keywords used for your products and services. This process is arduous and intensive.

Once the keyword for the given region are established in the target country and language, it is time to work on your content.

2.Content Localization

SEO Services in Oman layout your content elements, which have to be translated and localized specifically to the target audience. The content has to be created in such a way that it has the power to influence and convince users to make a buying decision. Localization of the content will also help in sharing the information about your brand on social media. This will be an effective part of your content marketing.

3. On-Page Content Optimization

On-page content optimization, which is also called on-page SEO, is undertaken by SEO Services Oman to optimize your website's pages and improve its position in the SERPs. The process just doesn't refer to optimization of the content itself bust also to your meta description and HTML tags.

4.Technical SEO

Technical SEO is another significant element of on-page SEO. To improve the SERPs website performance, you have to enhance the technical elements of your site. SEO services in Dubai help in the technical optimization of your website, which will make the website easier to find by the search engine, making it more understandable for search engines as to what the website is about. The whole process will improve your website ranking and performance in the search engine.

5. Content Marketing

Content marketing is creating content in the form of blogs, articles, videos, social media posts, guest posts or other different elements. It helps in generating more interests in your brand and attract more viewers to your website. The more interests you can create, the more potential clients and consumers will buy your products and share them with their followers, friends or family.

With technological advancements and the changing consumer expectations, the advertising landscape will see a sea-change in the coming decade. Already, many of the futuristic ad trends are being implemented across channels.

The changing regulatory landscape, which is giving importance to privacy, is also forcing advertisers to change their tactics. Overall, the next decade will be exciting for the ad industry. Some of the advertising trends that we can see in the future are as below.

1. Rise of AI-Based Advertising

Artificial Intelligence has been in use in the advertising industry for a while now. Customer satisfaction features like support systems are already being run using AI tools. The chatbot is a prime example.

Now, enter the next decade, AI will be everywhere in the advertising industry. From screening and analyzing the data to suggesting personalized ad solutions, AI will become prevalent. It is only natural that this promising tech progresses in the advertising industry as more and more consumers expect personalization.

2. Evoking Emotions Becomes the Norm

A new buzzword in the ad industry is ‘storitization.’ The term effectively means that an ad has a narrative, a plot, and elements that evoke emotions in the audience. As such, brands will try to create ads surrounding real social issues that will evoke strong emotions.

Nike did it, so did Gillette and many other brands. This trend will surely catch on in the coming years.

3. Catering to Experience-Seeking Habit

With the advent of technology, there is a dramatic shift in consumer behavior. From being a passive recipient of whatever ad is thrown at them, consumers now expect brands to provide them with new ad experiences.

Thus, catering to the experience-seeking habit, brands will be fine-tuning their ad campaigns. Personalization, interactiveness, and emotional aspects will all find their way in the ads of the future.

4. Rise of Interactive Advertising

The widespread use of interactive tech defines the next decade. Wearable devices, voice assistants, AR, and VR are some of the interactive techs that will dominate the future. Interactive tech has already made its mark, but its adoption will see an uptick in the coming years.

Thus, based on these technologies, advertisers will design interactive ads.

The Future of Advertising

The advertising future is not all rosy. Challenges in the form of technology and government regulations will push the ad industry to move in a new direction. Some of the challenges are:

1. Google’s Termination of Individual Tracking

Google has recently announced that it will terminate third-party cookies tracking by 2022. This means there will be no more tracking of the individual by Google while visiting various sites. For marketers, this is a setback as ads are customized for individuals based on the tracked data.

But, Google announced an alternative in the form of Federated Learning of Cohorts or FLoC where instead of individuals, Google will track a cluster of individuals with similar interests and provide the data to the advertisers. The new method has shown promise, and eventually, advertisers will accept it as Google is the largest web browser in the world.

2. Ad Blocking Tools

Digital advertising will become a challenge with users blocking ads. The availability of many free ad-blocking tools is not helping the industry. Advertisers must find ways to overcome the challenge.

3. TV Ads Loses Sheen

With entertainment shifting to the online space, TV viewers have declined. Major advertising agencies in Dubai thus believe that TV ads are losing sheen. As such, brands will spend less on TV ads and find alternative marketing avenues on the OTT platforms.

Treading the Future

In the future, you cannot tread the advertising world alone. You need an expert partner to make your marketing campaigns successful.

International Communications Services-Dubai (ICS-Dubai), one of the leading advertising agencies in Dubai, is here to help you. We have the experience and expertise to provide future-ready advertising for your needs. Please make a connection and we can set the ball rolling.

Even in the days of the internet, communication is still a barrier. Of course, it is a barrier when the person you are trying to communicate with does not share a common language.

Now imagine the same thing happening with your business. Sitting in Kuwait, you may be trying to contact a potential lead in India. The communication barrier might hamper your chances of gaining a customer. But, with the help of professional interpreters in Kuwait, you can overcome the problem.

Interpretation offers many benefits to a business. It bridges the communication gap between two or more people. Either in the board rooms or at a trade exhibition,  interpretation is used everywhere and gives a boost to your business growth.

Here are some areas where you can use interpretation.

1. Business Negotiations

Say you are a businessman from Oman trying to negotiate a trade deal with an Indian businessman. If you have an interpreter by your side, you can negotiate trade terms fearlessly and set them amicably. Thus, by hiring interpretation services in Oman, you can do business in other countries fearlessly. 

2.  Business Conferences

Say you are organizing a business conference with international attendees. By arranging multi-language interpretation, you can help the attendees understand the minutes of the meet thoroughly. It generates goodwill for your business.

3.  Trade Exhibitions

There is a growing popularity for trade exhibitions across the world. The conferences are great places to exchange business knowledge along with showcasing your products. Using an interpreter at these places will bring value to your business.

4.  Workforce Training

Another area where interpretation is useful is workforce training. When training offshore staff, having an interpreter on your side will be of great help in communication.

Top 5 Industries Where Interpretation is a Must

1. Healthcare Industry

Effective communication is the key to providing better healthcare. Opting interpretation services will help deal with non-native speakers. It helps in accurate diagnosis based on the patient's response, and doctors can provide better treatment. Also, interpretation helps during the filling of consent forms, insurance forms, and other documentation.    

2.  Entertainment Industry

In the entertainment industry, interpretation services play a key role in making the content reach a large audience. Events like music concerts, theatre plays, magic shows featuring world-famous performers can use interpretation services for better audience engagement. Also, TV shows like live interviews can use interpretation to reach the audience.

3.  Travel Industry

Countries like the UAE, Kuwait, Oman, and others in the Middle East are now attracting numerous tourists. The travel industry can make the experience of the tourists pleasant by adding interpretation services to the mix. For example, by hiring professional interpreters in Kuwait, a hotel can have telephonic conversations with potential customers in another country and reserve rooms.    

4. Legal Field

Not all can speak the local language. For those without the knowledge of the local language, tackling legal issues is a hurdle. They need interpreters while attending courts. As such, there is a growing demand for interpretation services in the legal field.

5.  Government Services

For non-native speakers, getting government services is a hassle. They can hire an interpreter to get the government service they need. Also, the government can reach the public with its services using interpretation services.

Bottom Line

It is thus mandatory for businesses to include interpretation as a growth strategy.

If you are looking for world-class interpretation services, ICS-Dubai is your right choice. For details about the interpretation services of ICS-Dubai, please visit www.ics-dubai.com.

The modern medical system is under immense pressure. Initial days of the COVID-19 pandemic showed that when answers to the questions raised are not forthcoming, the system will bear the brunt.

When things are coming back to normal, patients are more aware and demanding more information about their illness. It becomes the duty of the healthcare workers, who face the patients directly, answer the questions.

Now, imagine how healthcare professionals in Dubai must feel. Dubai, being a cosmopolitan city where people of various languages and cultures live, healthcare workers find it challenging to communicate with the patients without translation. Medical translation is thus essential for healthcare professionals in Dubai.

Why Medical Translation?

Translation plays a tremendous role today than ever in the medical industry. Here are some areas where the medical translation is vital.

1. Effective Communication and Transparency

Language barriers should not hinder a doctor in providing effective treatment. Similarly, patients should feel assured that their treatment is going in the right direction. It is possible only when there is clarity in communication between the medical staff and the patient. Here is where medical translation becomes useful.

Translating medical records will give the doctors a measure of the patient’s medical history and prescribe treatment accordingly. Similarly, consent documents in the patient’s language of comfort will provide transparency in service.

Thus, medical translation brings clarity in communication, provides transparency, and the health institution can provide better services to the patients.

2. Patients Can Understand their Pharmaceuticals

Information such as drug interactions with foods, side effects of overdosing or under-dosing medicines, medicine intake scheduling, etc., must be clearly understood by the patient. Such information must be provided to the patient in his/her native language.

Apart from this, translation of instrument handling instructions, medical device user manuals, instructions on disposal of medical waste, etc., will come in handy for a person caring for the patient.

3. Aids in Conducting Medical Research

Another area where medical translation is useful is in medical research. Informing the volunteers for clinical trials in their native language gives them the real measure of the consequences. Similarly, while publishing the research results in journals, translation is essential.

Knowing full about the importance of medical translation in providing healthcare service and in medical research, it is time you hire a translation company in Dubai.

Hiring A Translation Company

Not all translation companies in Dubai are capable of providing medical translation. As medical translation requires subject expertise and translation accuracy, you must hire only a Certified medical translation company. Such a company has legal vetting of the government and assures quality output.

One such company providing an accurate medical translation in Dubai is International Communication Services-Dubai (ICS-Dubai).

Why ICS-Dubai?

ICS-Dubai has been providing translation services in Dubai for past many years. The company has the vetting of the UAE government to provide a certified translation.

With a professional team of medical translators spread across the globe, the company offers medical translation in over 100 languages.

Quality assurance, quick turnaround times, adherence to data confidentiality, and cost-effective prices are the hallmarks of ICS-Dubai.

If you are interested in knowing more about the medical translation services of ICS-Dubai, please visit www.ics-dubai.com.

Other Translation services: Legal Translation Services Dubai | Technical translation in Dubai | Translation companies in Kuwait

When your company is aimed at a market that does not speak the English language, you might have thought about whether or not to translate your website and blog content marketing to achieve your new demographic goal. Website and blog translation provide several choices, but not all of them can suit the unique needs of your business. It is necessary above all else to understand whether it is relevant for your business to do the translation or not.

And how do you know whether you are meant to translate or not? Here are the advantages of Website translation, which will help you determine if your company must translate or not

1: A Competent Translation is a Valuable Resource for Marketing

Translation and localization are important for the preparation of your content for global consumption. Besides this service, you can have access to useful tools for the marketing of techniques and ideas from the competent translation business. It has the experience and skills to reach potential customers.

Also, a professional translation company understands the technology, culture, and local business tastes, because they have collaborated with similar companies to yours. You don't have to worry that your translated content will not reach the target consumers in the competent translation business. A professional translation company's expertise means that your content is globalized and tailored to your target markets. 

2: Translations are Economical and Reliable

Consistency is critical when your goods and services are translated and localized. The professional translation service providers are native speakers of each target language with a skilled translation business, and since they are in a region, they are aware of any culture and language changes and maintain the same tone and voice during your translated material.

A specialist translation company may also use translation memory (TM), which offers linguistic databases that use words and minimize the cost of translation, provide you with a shorter turnaround time and retain continuity. You are much less likely to make errors when you work with a reputable translation company and take advantage of the technologies they use.

Read More: https://www.ics-dubai.com/blogs/take-professional-help-for-translation-services-in-dubai

3: Helps in Localization

Getting ready to go global in your business is far more than just translating content in another language. An on-demand skilled translator provides huge location benefits. In other words, the translator can look at your content and design from the inside out and you will culturally adapt anything from banners to graphics and digital elements for the target audience. This ensures that the material is culturally and regionally acceptable. A competent interpreter bridges your company effortlessly with your target market. Translators around the world covered hundreds of languages on request systems.

ICS DUBAI has long supported organizations of every dimension, including translation, localization, and interpretation in meeting their language access requirements. ICS DUBAI ensures a fast turnaround time that you get high-quality translation services at affordable prices. If you need skilled Business Translations, collaborating with experts is important.

All ICS DUBAI trained translators are professionals. ICS DUBAI can provide the best corporate translations for each document. Connect today to learn what we can do for you.