A History of Social Media Marketing & Future Expectations
Though social media platforms were present since 1997, it was in the 2000s social media really took off. In the first decade of the 21st century, social media sites like Facebook, LinkedIn, YouTube, and Twitter were born. They took the internet world by storm so much that an estimatedare now active on one or the other social media platforms.
With the growing popularity of social media platforms, businesses took advantage of them and started creating their company profiles. And thus, social media marketing for driving e-commerce has begun.
Now, businesses are using social media marketing for brand promotion, lead generation, customer retention, and research. Compared with the traditional marketing channels, the cost of marketing on social media is very less. And the primary aspect of social media marketing is its effectiveness at communicating directly with the customers.
According to a survey, 83% of the survey participants responded that they are satisfied with a business when it responded to their complaints on social media platforms. Thus, social media marketing became a factor in gaining the trust of the customers.
Currently, on average, an individual spends 2 hours and 25 minutes on social media. This is an ample amount of time for businesses to direct their marketing activities. For so long, written content ruled over social media platforms. But this is not the case anymore.
Video content, real-time audio content, and marketing with social media influencers are the growing trends in social media marketing.
The Future of Social Media Marketing
As with the growing use of social media for business marketing, getting noticed amidst the deluge of content is becoming challenging. Also, the constant changes in algorithms owing to the content deluge is another challenge for marketers.
The way out is using analytics to bring out the best content that the audience likes. Also, online reputation has become a gold standard for trust among new-age consumers. Going into the future, companies will invest heavily in online reputation management for sound social media marketing.
Social media marketing is a part of the much broader digital marketing. There must be a coherent approach in carrying out your social media activities and other digital marketing activities.
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