Western Asia is the current global destination for investments and start-ups. The riches from oil trade had transformed the region into an economic powerhouse of the world. Grander infrastructure, better standard of living and economic policies that attract foreign investment is driving the current economic boom in the region. Of many cities in the region, two cities standout - Dubai and Kuwait.
Both the cites are semi-democratic in nature and have liberal economic policies that are attracting many start-ups to set up their businesses here.
Among the two, Dubai is more liberal in its nature. The capital city of the United Arab Emirates is an international hub of trade and tourism. Many financial services companies have made Dubai their base. There is a vibrant ecosystem for start-ups. It is the same in Kuwait.
But for international start-ups, one thing that is a barrier is language. Though both these metropolises are multilingual in nature, the local and official communication is in Arabic.
All legal documents, official papers, commercial transactions must be done in Arabic. Start-ups which doesn’t have any expertise in Arabic are at a disadvantage. They might lose time and energy if they undertake to translate on their own into Arabic. One way to make the process easy is by hiring translation companies in Dubai and Kuwait.
Translation companies are experts in translating legal and any official document with a precise meaning. Their services will aid start-ups not only in official communications but also in areas like website translation, traditional marketing, digital marketing, content translation, etc.
Also, these companies will help in providing Arabic interpretation services in Kuwait and Dubai. When conducting an event in these cities, the official dignitaries speak majorly in Arabic. To let your global audience understand their speeches, you can hire language interpreting services of these companies.
After all, marketing is all about letting your potential customer know what you are products are and how they will benefit them. Conveying the right message with right meaning is thus essential if your start-ups origin language is different from the local language. Here lies the importance of translation and interpretation service providers.
As you are venturing into a world of unknown with your start-up idea, do not ignore local language in Dubai and Kuwait. It is an essential element that binds and defines the society, the state, and the nation. Be right with the language and be high with your returns.