Digital Marketing Services
Internet Marketing Company Dubai
Digital Marketing refers to the marketing of products and services using the internet as the medium to reach the target customers. Digital Marketing is also referred to as e-marketing or web marketing. Digital Marketing has gained prominence largely due to the flexibility in dissemination of information in very short span of time. The main advantages of Digital Marketing are its lower costs and a global audience. Most importantly, Digital Marketing allows you to measure and track the results of the marketing campaign almost immediately. Digital Marketing involves clicking on an advertisement, visiting a website or performing a targeted action, which provides you with a review mechanism for your marketing strategies, an impossible feat in conventional forms of marketing.
The key components of Digital Marketing that International Communication Services (ICS) specializes in are:
SEO: Search Engine Optimization is the technique employed to optimize your website based on certain keywords in order to achieve higher rankings in search engines such as Google, Yahoo, MSN and Bing. Higher rankings on such search engines lead to an increased flow of visitor traffic to your website.
SMO: Social Media Optimization is adopted to help you market your products and services through online social networks like Facebook, Linkedin, Twitter, Youtube etc. SMO leads to greater brand awareness in these social networks, which attracts millions of users everyday.
Pay-Per-Click Marketing: Pay-Per-Click (PPC) refers to the paid online advertisements on the search engines. The search engine PPC is based on the cost of the advertisement calculated on the number of clicks that your advertisement gets.
SEM: Search Engine Marketing combines the two processes of Search Engine Optimization (SEO) and Pay-Per-Click (PPC) marketing to achieve the desired results.
E-Mail Marketing: E-mail marketing is generally used to distribute information or solicit response from target consumers. E-mail marketing usually includes newsletters and mass E-mail campaigns to customized subscriber mailing list.
Link Building: Link Building is the process of creating inbound links to your website from other sites thereby directing traffic to your site. Websites of related topics or industry segment are identified and access requested to initiate Link Building.
Ad Placements: Placement of your advertisements in online locations is an important aspect of online marketing strategy. ICS carefully chooses the appropriate websites and portals that attract the potential customer segments for your products and services.
Blogs and Articles: ICS develops contents for various blogs and articles promoting your products and services. These blogs and articles are distributed and published online to enhance brand awareness for your products.
International Communication Services understands that requirements of each client is different and accordingly designs an online marketing campaign customized to the nature and goal of its clients. While providing Digital Marketing Services in Dubai, ICS makes sure that each Digital Marketing campaign serve their purpose to the core. With many years of experience and expertise, International Communication Services has been instrumental in facilitating the achievement of their clients online advertising objectives of an enhanced online exposure and revenue generation.