International Communication Services (ICS) provides all the components of the
communication lifecycle, viz. Content, Creative and Promotion.
Content services including creating and developing content is one of most important activity of Advertising services.
Creative services is an important activity of the three key activities of Advertising services and involves designing, visualization, art direction.
Promotion services involves communicating with the targeted group in an attempt to influence the new customers and retain the old ones.
— INTEGRATED MARCOM LIFE-CYCLE COMPANY —